the assistant of shopping routes

The today’s consumer has completely changed, his expectations and needs have profoundly evolved with the rise of digital. He now wishes to take advantage of a diversified, qualitative, personalized and genuine offer. More and more connected, he used to compare offers / products and becomes hard to retain...

To overcome this problem, ShoppingPath allows to its users whether they’re tourists or inhabitants of the city, shop strolling to discover (or rediscover) their favorite brands. It is also a way to municipalities for promoting and to highlight their businesses to boost attractiveness.

Accueil application ShoppingPath

a performing back-office to structure your data

A tool called back-office is madeavailable to the organization . In order to ease the content management of the application and the access to statistics which help the decision making process along.

Back Office ShoppingPath
  • Icone d'ajout de thematique Possibility to add and to delete themes / points of interest;
  • Icone de traduction Possibility to provide multilingual content;
  • Icone de statistiques Access to the statistics of use of use of the application as well as the typology and users' habits;
  • Icone de push Management "Push" information (good plans, etc.);
  • Icone du taux Possibility to maximize the penetration rate of visitors passing close to the premises;
  • Icone du taux Assistance in decision-making for the territorial strategy and the promotion of the territory;

the front office

The application offers a varied content of the different points of interest that the user will have to select.

They can be filtered by theme (ex: epochs, events, ...).

App Home iStorypath

recovery of the course

From the QR code, the NFC technology or a URL link, the user finds his personalized tour guide on his smartphone or tablet

Image app qr code