The today’s consumer has completely changed, his expectations and needs have profoundly evolved with the rise of digital. He now wishes to take advantage of a diversified, qualitative, personalized and genuine offer. More and more connected, he used to compare offers / products and becomes hard to retain...
To overcome this problem, ShoppingPath allows to its users whether they’re tourists or inhabitants of the city, shop strolling to discover (or rediscover) their favorite brands. It is also a way to municipalities for promoting and to highlight their businesses to boost attractiveness.
The application offers a varied content of the different points of interest that the user will have to select.
They can be filtered by theme (ex: epochs, events, ...).
From the QR code, the NFC technology or a URL link, the user finds his personalized tour guide on his smartphone or tablet